Combining the skills of the creative and content team, our task was to come up with WS’s year end message. The goal was to show that WS cares deeply about agriculture, as that’s the agency’s focus. Within our brainstorming meeting, we had an idea to create a children's book; to showcase how important agricultural education is. We wanted the amazing world of agriculture to be shared with the next generation, to have a teaching opportunity and teach children about where their food comes from, in a fun and engaging way! While Daryna Putintseva, copywriter, spent her time writing, I found an illustrator and we got to work! I art directed All The Farmers You Will Know, which was a great moment for my career. I got the opportunity to design the layout, art direct the illustrations, hand select the fonts, and building it all to come together. It was quite the journey to get this book published, and myself and the rest of the team are so proud.
