UFA acquired key assets of AgraCity and wanted to give it a fresh identity. Initially an ask to simply create a logo, this evolved gradually and unfolded into a cohesive brand kit for 1909 Crop Protection Solutions Ltd. An incredible opportunity to re-skin an already established crop input company (with the largest selection in Canada), this brand feels new and progressive, yet rooted in a history of a combined 135+ years. The logo and I.D. overall are filled with meaning, the colours representing the sky, crop and soil; all leading toward growth. The tones are bright, hopeful and stand out against competition. If you’re interested in the progression it took to get to the final logo, see the very bottom of the page.

Within WS was an internal team of employees called the Future Leaders. I lead the creative within this group as we were tasked to give Ag In the Classroom Saskatchewan (AITC-S) and AITC-Canada new branding. AITC-S requested a logo and visual ID to associate to their Acres for Education campaign. Through research, collaboration, and creative thinking, we achieved the perfect visual fusion of education and agriculture.

I had the opportunity to work with owner Jessica Gannon to collaborate on a new brand that she felt she wanted her business to be about—natural products, and organic materials, including using bamboo in her clothing. As a new Mom, Jessica gave great insight into what she would be looking for in a brand; and with that, Sweet Cheeks was underway! We moved forward with a nature inspired colour palette, and a cute, yet clean moon and stars theme. Seeing the excitement grow every time we touched base was so inspiring to create this brand that I am so proud of.

RUUDGEAR is a women's focused construction clothing line; expanding to mens wear in the future. The client described wanting a brand look that felt edgy, bold, not afraid to get dirty, a look and feel that showed women in trades are powerful, strong people who don't need support, but most definitely deserve it. The ask from this client was originally an icon, new brand colours and some stickers, but as we collaborated, we'd decided a new word mark made sense to match up with our new icon. Take a look at the new branding aspects for RUUDGEAR below!

Healthy Cravings began as a local restaurant based out of Shelburne, ON. During the lockdown, owner and chef Brenda Beattie decided to close the restaurant with a new dream for her business—to provide local, holistic food from a stellar 1968 renovated bus! Check out the live Instagram page at: @healthycravingsburgerbus