Sweet Cheeks Baby Boutique
I had the opportunity to work with owner Jessica Gannon to collaborate on a new brand that she felt she wanted her business to be about—natural products, and organic materials, including using bamboo in her clothing. As a new Mom, Jessica gave great insight into what she would be looking for in a brand; and with that, Sweet Cheeks was underway! We moved forward with a neutral and nature inspired colour palette, and a cute, yet clean moon and stars theme. This was found within logo building once I paired the S and C on top and uncovered a clear moon shape, that I accented with baby mobile inspired star and clouds floating near. Seeing the excitement grow every time we touched base was so inspiring to create this brand that I am so proud of, and so excited to watch grow!
2023
RUUDGEAR
RUUDGEAR is a women's focused construction clothing line; expanding to mens wear in the future. The client described wanting a brand look that felt edgy, bold, not afraid to get dirty, a look and feel that showed women in trades are powerful, strong people who don't need support, but most definitely deserve it. The ask from this client was originally an icon, new brand colours and some stickers, but as we collaborated, we'd decided a new word mark made sense to match up with our new icon. Take a look at the new branding aspects for RUUDGEAR below!
2023
Cxms Customs
Cxms Customs (Cams Customs) is a furniture business run by a highly creative individual who brings her out-of-the-box thinking into her furniture painting. She creates fun furniture to bring personality into the home, and also takes requests for custom furniture. While branding, we collaborated closely to execute her vision as clearly as we could. This ensures that not only am I on the right path, but also that the client is getting exactly what they want, and in this case, it was a very fun and artistic feel.
2023
Healthy Cravings Burger Bus
Healthy Cravings began as a local restaurant based out of Shelburne, ON. During the lockdown, owner and chef Brenda Beattie decided to close the restaurant with a new dream for her business—to provide local, holistic food from a stellar 1968 renovated bus! Brenda now serves her community from this bus, and has been successfully since May of 2022. From this time on, I've ran the Healthy Cravings social media, watching her fans move from hundreds to thousands. I have created a recognizable brand to live alongside her memorable food, showcasing its holistic roots, and how much care and effort goes into every home cooked meal. I ensure the hours are communicated clearly, and highlight our reviews and food for people to constantly be reminded of why they should come back. In the winters, Brenda offers catering services for the community to enjoy holistic meals in her off-season, and I've continued to support the business by creating an online menu for the community to see what's available.  Check out the live Instagram page at: @healthycravingsburgerbus And the live website at: www.healthycravingsholistickitchen.ca
2022
Thistle & Heather
Thistle & Heather is a bridal boutique based out of Oakville, ON., focusing on providing an inclusive, welcoming space for all. While branding, we worked together to accomplish a clean, established look with a wide range of secondary brand colours to represent inclusivity. We worked through what the logo should look like, and within a couple of weeks we had the full brand guideline ready to be applied. This branding has successfully allowed for the owner to watch as people of all backgrounds come in to try on her beautiful selection of dresses—communicating to the owner that they chose her store because they felt they'd be comfortable and not judged. A successful branding means that your customer can feel your brand, not just see it.
2022
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