Within WS was an internal team of employees called the Future Leaders. I lead the creative within this group as we were tasked to give Ag In the Classroom Saskatchewan (AITC-S) and AITC-Canada new branding. AITC-S requested a logo and visual ID to associate to their Acres for Education campaign. Through research, collaboration, and creative thinking, we achieved the perfect visual fusion of education and agriculture.

I had the opportunity to work with owner Jessica Gannon to collaborate on a new brand that she felt she wanted her business to be about—natural products, and organic materials, including using bamboo in her clothing. As a new Mom, Jessica gave great insight into what she would be looking for in a brand; and with that, Sweet Cheeks was underway! We moved forward with a nature inspired colour palette, and a cute, yet clean moon and stars theme. Seeing the excitement grow every time we touched base was so inspiring to create this brand that I am so proud of.

RUUDGEAR is a women's focused construction clothing line; expanding to mens wear in the future. The client described wanting a brand look that felt edgy, bold, not afraid to get dirty, a look and feel that showed women in trades are powerful, strong people who don't need support, but most definitely deserve it. The ask from this client was originally an icon, new brand colours and some stickers, but as we collaborated, we'd decided a new word mark made sense to match up with our new icon. Take a look at the new branding aspects for RUUDGEAR below!

Cxms Customs (Cams Customs) is a furniture business run by a highly creative individual who brings her out-of-the-box thinking into her furniture painting. She creates fun furniture to bring personality into the home, and also takes requests for custom furniture. While branding, we collaborated closely to execute her vision as clearly as we could. This ensures that not only am I on the right path, but also that the client is getting exactly what they want, and in this case, it was a very fun and artistic feel.

Healthy Cravings began as a local restaurant based out of Shelburne, ON. During the lockdown, owner and chef Brenda Beattie decided to close the restaurant with a new dream for her business—to provide local, holistic food from a stellar 1968 renovated bus! Check out the live Instagram page at: @healthycravingsburgerbus

Thistle & Heather was a bridal boutique based out of Oakville, ON., focusing on providing an inclusive, welcoming space for all. While branding, we worked together to accomplish a clean, established look with a wide range of secondary brand colours to represent inclusivity. This branding has successfully allowed for the owner to watch as people of all backgrounds come in to try on her beautiful selection of dresses—communicating to the owner that they chose her store because they felt they'd be comfortable and not judged. A successful branding means that your customer can feel your brand, not just see it.