Case Study: UPL Allies For Agriculture (WS)

Allies for Agriculture is a program launched by UPL with the purpose of celebrating the hard work and commitment of food providers across the agriculture industry. Whether you're working in the fields, on the roads, or in the office, these professionals deserve recognition. Allies for Agriculture allowed nominations to come in with several winners lined up. The winners received a $1000 donation to a local food related charity of their choice, donated on behalf of UPL, and a gift card to show some personal appreciation. Although I didn't get a chance to personally work on the executions for this campaign, I was happy to art direct the case study video to showcase the amazing work that went into this feel good campaign—you can watch here!