Anuvia — SymTRX XP (WS)

As a previous client of WS, Anuvia was looking for a fresh campaign that announced their new product, SymTRX XP. They wanted to show that they are technology focused, and that this fertilizer gives more in return, without using more product. The full team was myself, Maggie Ostler, creative director and Elise Russel, copywriter, to create this campaign, including print and radio spots, which launched in October 2022.