Arbys (Humber)

Arby's — Known for "having the meats”, their stance on beyond meat had to be bold. The brief for this campaign was to encourage meat eaters to continue to come to Arby's, while living in a world that's rapidly shifting to plant-based proteins. Our solution (Team: Fionnah McKechnie, art director, Michael Reynes, copywriter, Giordana Provenzano, art director) was to show the world that Arby's has and always will be about providing and eating meat by simply stating “we never got beyond meat".