Calgary Marketing Association (WS)

The Calgary Marketing Association was a client of WS, and while working there, I had the opportunity to work on this account. The main goal of this campaign was to drive more sign-ups to be a part of their association — quite literally marketing to marketers. Which is exactly what we did. I had the opportunity to conceptualize this campaign. Alongside me was Maggie Ostler, creative director, and Ryan Kenny, copywriter. I had the interesting and exciting task of hand drawing these ads. We brainstormed how we as marketers would want to be targeted, and our personal and unique position as our perspective for this campaign.