Calgary Marketing Association (WS)

I had the opportunity to work on with The Calgary Marketing Association. The main goal of this campaign was to drive more sign-ups to be a part of their association—quite literally marketing to marketers. I had the opportunity to conceptualize this campaign. Alongside me was Maggie Ostler (creative director) and Ryan Kenny (copywriter). I had the interesting and exciting task of hand drawing these ads. We brainstormed how we as marketers would want to be targeted, and our personal and unique position as our perspective for this campaign.