Crocs (Humber)

Whether or not you want to admit it, Crocs are comfortable. And in THE year known for uncertainty and angst, comfort was more desired than ever. By creating a unique multi-sensory experience, this campaign aimed to bring comfort and joy to the lives of Gen-Z while they were stuck indoors. Our 60's and 70's inspired design is meant to bring along the care-free mentality and feel of those eras. The team, Connor Clarke, art director, Seumas Slingerland, copywriter, and myself, Fionnah McKechnie, art director, wanted these feelings to be incorporated into the project, as we recognized our target is feeling anything but peace in 2020.