Dieselex Gold: Epic Eight (UFA)

This campaign came from a briefing, as they always do, to make Dieselex stand out at the level of quality it deserves. Copywriter, Peter Lagosky, and I worked on this campaign, emphasizing that Dieselex Gold is truly in a league of it's own. With eight benefits working together to help make the customer's life less expensive and stressful in the long run, nothing else is quite like it. Highlighting the real science behind this product and how it benefits the customer was a no-brainer. Working with Paul Lang, digital artist, we've established a strong, own-able look and feel that truly makes Dieselex stand out in a market saturated with visuals of people fueling their machinery, this was and is a project of my dreams. This campaign is the longest and most effective ever for Dieselex under UFA.