Duolingo (Humber)

A brand that's grabbed the attention of many Gen Z's, Duolingo is doing an exceptional job at reaching their target. The ask was to encourage a better way for 16 - 24 year olds to stay on the app daily. The team, Ella Sabourin, strategist, Seumas Slingerland, copywriter, Caeleb Quinn, account manager, and myself, Fionnah McKechnie, art director, all came up with an interactive way to weave language learning into their daily routine; introducing, Duos!