E-Commerce Ads (UFA)

Dale Bochon (copywriter) and I created digital ads to communicate to customers that UFA offers more than they'd expect. We wanted to show a breadth of the products we carry. From this campaign, we saw foot traffic to 5 targeted locations go up to 40,000+ people directly from this campaign. From a $50k spend in advertising, the results pulled in $702.2k in revenue. We saw 9.2M impressions, and an additional 40,000+ new visits to our online store. We decided to move forward with 2 ideas and A/B test them both to get some insight into what our audience responds to best.