Farmer's Day (UFA)

Farmer's Day is a celebration to the hard work farmers put into their day to day, every day. In rain, snow, blistering heat, in good days and bad, this is the one day we get to pay homage to them. They're mechanics, parents, guardians, welders, meteorologists, volunteers, and so much more. We wanted to honour them by not only having our main message giving a tip of the hat to acknowledge all the hats they wear, but creating a limited edition hat to give away on Farmer's Day. I was the designer for this campaign and was incredibly honoured to win a Merit at the Best of CAMA 2024 for email marketing. In this email, we let members know that if you came to your local UFA, you can trade in an old hat for a dandy new one we made just for them! We got a 49% open rate, 12% click rate, and from this email, got over 3,200 contest entries (a 104% increase YoY). I got to design the entirety of this campaign, and worked with the talented Dale Bochon (copywriter). We saw an increase in contest entries up 71% YoY, social engagement 53x higher YoY, gave away over 4,000 limited edition hats, and all of the pins and stickers (over 12,000 printed).