GRUB - BoCA Thesis Project (Humber)

This project came to life through conceptualizing a thesis/capstone project to complete my degree. With a team of myself, Fionnah McKechnie, art director, and Molly Beveridge, art director, on this project, we decided to focus on one of many social issues within Canada. Simply put, we wanted to design a purpose-driven company to leave our mark at Humber. Introducing GRUB, the boxed food service that is derived from the (perfectly good) food that would’ve been otherwise thrown out from local grocery stores. We wanted to focus on targeting these boxes toward people that live in situations such as low-income housing, welfare based homes, homeless shelters, and soup kitchens, essentially anywhere there are people who are in need of this kind of help. So please, indulge me and scroll through all the details and research we included in our final project for the BoCA program, all laid out below.