Molson Canadian 7-Pack (Humber)
With a two person team of myself, Fionnah McKechnie, art director, and Connor Clarke, art director, we decided to create a 7-pack of Molson Canadian. Why? To represent all seven continents in the world. This idea came from our insight: as soon as you move to Canada, you're Canadian. Adding one more beer to the pack also represents the "what's one more?" mindset of bringing in new Canadians. So, with an easy change of their tagline, "I am Canadian" to "We are all Canadian", we show Molson's stance on what it really means to be Canadian.