One Minute Briefs

If you haven't heard of One Minute Briefs, let me explain. They're an exercise for all creatives in the industry—to receive a brief with a challenge, and come up with as many ideas for a solution in one minute. The solution should be minimal words (think billboards), and a clear and quick solution. It's a great workout for your creative muscles, and two years post graduation, I went back to the OMB's I had created while at Humber College, and worked with them using my experience as an art director. On this page are some of my favourite ideas, imagined and executed into digital ads.