The 9.5 That's a Perfect 10 (UFA)

Shell Rotella had an exclusive sale with UFA, and what better way to tell customers that they're getting the best deal possible than signifying something perfect. The number 10 is often used as the standard for perfection and we wanted to tell people that this sale is beyond worth it - it's a perfect 10. I got to work alongside Dale Bochon (copywriter) under our manager, Rod Honig (creative director), to bring this idea to life.