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RUUDGEAR
RUUDGEAR is a women's focused construction clothing line; expanding to mens wear in the future. The client described wanting a brand look that felt edgy, bold, not afraid to get dirty, a look and feel that showed women in trades are powerful, strong people who don't need support, but most definitely deserve it. The ask from this client was originally an icon, new brand colours and some stickers, but as we collaborated, we'd decided a new word mark made sense to match up with our new icon. Take a look at the new branding aspects for RUUDGEAR below!