Thistle & Heather is a bridal boutique based out of Oakville, ON., focusing on providing an inclusive, welcoming space for all. While branding, we worked together to accomplish a clean, established look with a wide range of secondary brand colours to represent inclusivity. We worked through what the logo should look like, and within a couple of weeks we had the full brand guideline ready to be applied. This branding has successfully allowed for the owner to watch as people of all backgrounds come in to try on her beautiful selection of dresses—communicating to the owner that they chose her store because they felt they'd be comfortable and not judged. A successful branding means that your customer can feel your brand, not just see it.
